Posts by Alex Goldfayn

Infuse Proactive Communications

Something different this week.   I got bored of doing videos on YouTube, so I tried one on LinkedIn a few days ago.   You can watch it here:                           It has been viewed an order of magnitude more than my Youtube videos ever were. Which…

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Growing Sales is Simple

Last week, I did a speech with 100 or so business owners and their top sales staff in the audience. During the portion of my session on the importance of being present with customers and showing them you care, an audience member raised his hand and stated the following: “People have different strengths and weaknesses,…

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Push The Gas!

My friends, the calendar has turned once again, and the year has entered the fourth quarter. We have 13 weeks this year.   The ultimate outcome of most games, and most years, is determined in the fourth quarter.   Have a strong one, and you’ll exceed plan. You’ll make more money for your company and your family than you…

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The Secret To Selling More

I will tell you the secret to selling more.   Because people ask me. They say, “So, what’s the secret?”   This is the secret:   There is no secret to selling more.   There is no silver bullet.   There is no magic formula.   There is only the work.   I tell every audience that you know everything I’m about to teach…

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Showing Up

I was doing a keynote speech for an association event last week. My two-hour session started at 8 A.M., and some people drifted in somewhat late. Understandable, given the early hour. The later it got, the more I gently called attention to the late arrivers, with humor of course.   At about 9:20, two-thirds of the…

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The ONLY Thing To Fear

There are many times throughout the week that we think about picking up the phone to call a customer or two but do not.   We avoid it.   Or we get busy. Another call, or fire, comes in.   Or we send an email instead.   Or we need to drive somewhere. We could make the call while we…

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Six Powerful Reasons To Call Your Customers Proactively

The upside of proactive phone calls to customers and prospects: It’s simple, but the competition isn’t doing it. Want to stand out from the crowd? Call humans. Be a human. (More on humans below.)  The customer will be happy to hear from you. We assume she won’t be, we assume we’re going to bother her,…

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The Amazing Telephone

Some days, I can’t believe how much people pay me to teach their staff how to use the phone. But, the fact remains, almost all of us shy away from making phone calls, almost always.   Why? Because we don’t want to be rejected (into our ear). We don’t want to impose on the customer. We…

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Do Your Salespeople Know What They Can Sell?

A fascinating thing happened last week.   I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper. They then gathered with their co-workers to compare their…

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Do Your Salespeople Know What They Can Sell?

A fascinating thing happened last week.   I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper.  They then gathered with their co-workers to compare their…

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