ARCHIVE — Evangelist Marketing Minute Newsletter

Action!

One behavior separates my most successful clients from the pack — and this applies to the publicly traded and the startups alike: Action. My most successful clients simply take more action. They have an action habit. They execute. They think big, plan aggressively, and then they bring it to life. Just 10 percent of the companies that call…

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Focus, Simplicity, Activity!

Here are the three characteristics that my projects most often result in. It’s no accident that these three elements lead to a rapid increase in marketing success and new revenue for my clients (from small companies to mid-markets to publicly traded multi-nationals): Focus: In your products and services, as well your marketing, focus brings sales. Too…

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If Not You, Who?

One of my 11 major rules for powerful marketing is that your language needs to be shameless. Your communication must be bold. The way you speak about your products or services needs to be confident, aggressive and strong. The opposite of this is typical marketing: careful, technical, toned down (probably by your legal department), and…

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The 80-20 Rule of Effective Messaging

Here’s my simple rule for effective marketing: The first 80 percent of your message should be about your value: that is, how your product or service improves people’s lives or work. It should focus on lifestyle, emotion, business improvement and results. The first 80 percent should feature your thrilled customers — in testimonials, case studies, in…

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The Power of Customer Insights

Your most powerful marketing language comes from your customers. You want to know what theywant from your kind of product and service, how they use your product or service, how they thinkabout you, and how they talk about you. If you don’t know these details, you are simply guessing from a conference room about your marketing messaging. If it comes from…

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How to Develop Evangelists

An evangelist is a passionate, loyal, highly communicative customer who tells friends and family how wonderful you are. They spend money with you freely and encourage their network to do the same.  An evangelist is forgiving of mistakes, assumes you have their best interest at heart, and makes your life very easy. Developing a critical mass…

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Product Strategy & Selectivity

Last year, Cisco acquired one of the most popular products on the planet, the Flip digital camcorder for $590 million and promptly killed the product. In 2010, HP bought Palm for $1.2 billion and pulled the plug on it. Last year, RIM released the Playbook tablet and after developing it for a year while neglecting its one…

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Focus!

One of the most important ingredients in good marketing is focus. From macro to micro, here are the components: Organizational Focus: The company knows what its strengths are develops them. It’s always easier to develop your strengths than try to overcome weaknesses. This is why Apple has only a handful of product types. And why Research…

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9 Questions for Marketing Improvement

Here are nine questions you can ask yourself, your colleagues and your customers to quickly and dramatically improve your marketing: Questions to ask yourself:  1. Do I understand the emotional impact of my product or service on customers? 2. Am I communicating this emotional impact in my messaging? 3. How can I simplify my messaging,…

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Good Marketing in 10 Minutes or Less

Good marketing need not take weeks or months. In fact, you can create powerful marketing results in 10 minutes per day. There is no reason every executive and mid-level person in your company couldn’t execute one of these marketing activities daily: Call one customer per day. Tell them you’re trying to improve and you’d like five fast…

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