ARCHIVE — Evangelist Marketing Minute Newsletter

The Magical Combination of Effort & Perseverance

Effort is putting in the work required to be successful. Perseverance is continuing to effort in the face of resistance (internal and external, personal and professional), obstacles, objections, noise, fear, the potential for failure, and your own history (baggage). Alone, they are helpful traits to possess. Together, in combination, effort and perseverance can help you achieve your…

Read More

You’re in The Marketing Business

 If you’re selling a product or service to customers, you’re in the marketing business. That’s because you need to execute on three elements to be successful:  Your must have a life-improving product or service.  You need powerful, simple language.  You need to communicate with our market constantly. Relentlessly, actually.  Note that two of the three…

Read More

Thinking Bigg

I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of the culture. This is wildly harmful: it breeds fear, over-thinking and delays action. The opposite of thinking defensively is thinking big. Even in consumer electronics, there aren’t many companies that think big (these companies…

Read More

Marketing The Miami Heat

Has there ever been a professional sports team as hated as the Miami Heat? Everybody I know is thrilled they lost yesterday. LeBron James, the King, is despised nationally. In one year, he has gone from Michael Jordan, to “not even Scottie Pippen.” Ultimately, I think this is a marketing problem. Some observations:   People…

Read More

Fear

In my work with clients, I’ve discovered that even within the biggest and best known brands, marketing and PR professionals are experiencing fear. You fear that your creative, original ideas won’t work, so you stick with the same old actions, which were proven not to work long ago. You fear rejection from the press if…

Read More