This post is the second in the series that started with this visual model of the characteristics that define singular products and services.

Reminder: singular products and services are the top  one percent — the most popular products and services on the planet. Obviously, you don’t have to be in the top 1 percent to be extremely successful (the top 10 percent is more than enough) for huge success.

We begin at the bottom of the pyramid.

The base is the foundation of the most successful products and services.

And that is, they do what what you say.

They work as described.

You deliver what you promise, if you’re a product or a service.

In fact, I don’t know you, but I know this: if you’re on the market doing business, your product or service is pretty good. That’s because there are multiple hurdles to clear: customers, prospects, channels, distributors, etc. If the product or service wasn’t good, you wouldn’t have lasted this long.

So the first 75 percent of the most successful products or services is assumed: you do what you say. You deliver on your promise.

On Monday, I’ll cover the next characteristic of the most successful products and services.