by Alex Goldfayn | Jan 27, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If fast revenue is the goal, here’s my recipe: Make a list of as many current and former customers as you can. Fifty, 100, whatever, as long as you do this in one sitting, as quickly as possible. Max time investment: 1 hour. Start with existing customers. Call them....
by Alex Goldfayn | Jan 23, 2014 | Blog, Testimonials
Do you have testimonials for your products or services? Do you make it a point to gather them? If so, what do you do with them? If nobody sees them, they’re pretty much pointless. The best thing to do with testimonials is to target them to prospects. Get them in...
by Alex Goldfayn | Jan 20, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Everybody has customers in each of the categories above. Start at the right with me: Evangelists are your very best customers. These people are your greatest supporters. They buy much of what you put in front of them. They are communicators, telling people they know...
by Alex Goldfayn | Jan 19, 2014 | Blog, Communications Is The Key To Selling More
In my approach to revenue growth, research isn’t marketing. Reading isn’t marketing, and neither is writing frankly, unless you send what you wrote to somebody who can buy from you! Marketing is communication action. That is, telling somebody who can buy...
by Alex Goldfayn | Jan 17, 2014 | Blog, Plan Your Sales
I often say we need good lists. But we also need accurate categorization (or tagging) within those lists. This allows us to message, market, and communicate differently to various groups of people on our lists. Thinking about tagging across multiple dimensions: By...
by Alex Goldfayn | Jan 13, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
When you contact buyers with a pitch, you are pushing your products or services to them. When you call, sell, mail, or use one of those awful, horrifically long “sales letters,” you’re pushing. What reaction do most people have when being pushed at?...
