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10 Minutes Per Day

This week’s launching point: One of the biggest travesties in consumer electronics is that most companies aren’t talking to customers. I don’t mean Web surveys, or focus groups, I mean one-on-one qualitative consumer conversations (interviews) about:...

Why?

Why do you make consumer electronics? What consumer condition are you trying to improve? Why that one? Why are saying what you say about your products? Why do you think that’s important to consumers? (You shouldn’t think about this question at all. You...