by Alex Goldfayn | May 11, 2012 | Industry Analysis
My new Mashable column was posted this morning. It begins this way: There are now a number of companies — Apple, Google,Amazon, and others — that have Microsoft in their rear-view mirrors, disappearing quickly on the horizon in a cloud of dust. That kick of dust in...
by Alex Goldfayn | May 1, 2012 | Industry Analysis
Microsoft purchased an 18 percent share in Barnes & Noble’s Nook business for over $600 million this week. Of course, that’s after buying Yahoo’s search business in 2009. And billions more to partner with Nokia to put Windows software onto its...
by Alex Goldfayn | Dec 15, 2011 | Industry Analysis
The Wall Street Journal reports today in a front page story about the growing prices of electronic books. Turns out, the six biggest publishers have decided to set their own consumer e-book prices, rather than letting retailers like Amazon and Barnes & Noble...
by Alex Goldfayn | Sep 30, 2011 | Industry Analysis
There’s an article in the Wall Street Journal today about how Research In Motion has stumbled over who they serve: consumers or corporations? Who’s the customer? Of course, if you don’t know who your customer is, it’s impossible to market. Who...
by Alex Goldfayn | Sep 20, 2011 | Blog, Industry Analysis, Marketing Think Tank
Pre price-increase/spin-off/Quickster/horrible video announcement — Netflix did not see itself as its customers see it. The customers’ view of Netflix: beloved, caring, happy, useful, successful, committed, interested, interesting, engaged, part of the...
by Alex Goldfayn | Aug 30, 2011 | Industry Analysis
Here’s my Harvard Business Review article on why Steve Jobs’s departure will affect the entire consumer electronics industry. A butterfly flapped its wings in Cupertino… …And as a direct result, the pace of innovation throughout the world will...
