The Over-Complication Habit

By nature, we overcomplicate. At a workshop I was conducting yesterday, one attendee asked me “How can we commit the time and resources to categorize all of our members exactly right?” I replied to her that she needs to add a column in a spreadsheet (or a...

The Simplicity of Marketing

Marketing is nothing more than consistently communicating your value to people who can buy it. Many people over-think and intellectualize marketing. (For example: There’s no time; I don’t have the budget; It’s not ready yet.) Good marketing is...