847-459-6322

Ten Things Social Networks Are

For the purposes of marketing to consumers, social networks are… Impersonal Unnatural Awkward (Would you buy an HDTV based on a Facebook ad?) Still too technical for the mainstream (I’m talking about anything beyond Facebook) Ineffective Far from the best...

Gladwell on Social Media

If you haven’t seen it, Malcolm Gladwell has a wicked-strong piece on the weakness of social media in this month’s New Yorker. That’s right. Weakness. I’ve been saying companies are pouring far too many resources into social media for a long...