You know who your buyers are. Why not collect or collate them to reach them directly? The alternative is mainstream social media where billions of people are on an equal platform shouting with equal volume at everyone! With my approach, you’re the only voice, providing value to people who can buy from you.
So, what tools can we use to create our own social media? Here are just a few:
- A good list of buyers is probably the single most powerful resource you can create.
- Provide them value regularly, like this newsletter.
- Consider a Forum, like my Growth Forum, where people can gather and interact with each other and you.
- Similarly, create live opportunities to do the same thing: like my free Marketing Summits, or my various paid events.
- One of my client’s customers, who I interviewed as part of our project, once rented a private jet to take her top dozen customers out to dinner, and returned them home afterwards. Think they’ll ever forget that?
Give your buyers quality opportunities to be with you and each other, and you’ll enjoy something that’s nearly unheard of in social media circles: revenue growth!Live Programs
I’m speaking on revenue and business growth at the following conferences and conventions this month — most allow for non-member attendees. I have multiple sessions at most of these meetings.
The North American Home Furnishings Association (Phoenix, June 3)
The American Marketing Association — Non-Profit SIG (Chicago, June 12) — Open to the public! Registration at the link
The American Supply Association — CEO Forum (Chicago, June 17)
Association Forum — Forum Forward Conference (Chicago, Jun 18)
Association Forum — Marketing SIG (Chicago, June 19)
Heating, Air Conditioning & Refrigeration Distributors International (Lake Lawn, Wisconsin, June 24)
The Door & Hardware Institute (Dallas, June 26)
I’m not listing my corporate clients’ workshops here, but I have several of those this month as well. If you think my revenue growth message would be a good fit for an organization you’re a part of, please let me know by reply email. Thank you.
This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.