With Father’s Day fresh on my mind, I want to talk about gratitude today.

Study after study shows that grateful people outperform ungrateful, or cynical ones. They’re more successful. They’re happier. They persevere more.

So: do you come into work gratefully, or cynically? Because there’s a lot to be grateful for, my friends.

You have customers whom you help in tremendous ways, and they know it! Ask them and they’ll tell you exactly what they’re thrilled about. How lucky are you?!

You have customers who have been with your firm for years, sometimes decades. They know they can buy it for less money elsewhere, and yet they stay with you. How lucky are you?!

You have customers who would be more than happy to buy more of your products and services if you systematically told them about those products and services. That’s like free money! How lucky are you?!

Your customers would also be happy to give you referrals if you asked for them. And why not? Their referral would help a friend a lot because they’d be connected to you.

How lucky are you!

Listen to me on this: you save your customers time. You save them money. You bring them peace of mind. You help them sleep at night. You make them look good to their customers and their colleagues. You are available, and you are on time. You do what you say you will do.

I know because I talk to your customers all the time. I’ve talked to thousands of them. I interview my clients’ customers as a part of every project, and they tell me these things.

The competition is not these things. Don’t assume the competition is wonderful. It is not. Your customers are frustrated with the competition.

How lucky are your customers, to have you?!

Ask them, and they’ll tell you.

Believe them. They know how lucky they are. Now I want you to know. And then behave accordingly. Which means boldly. Confidently. Happily. With perseverance. With gratitude.

Choose gratitude.

It pays better.

To grow your sales by 10-20% annually, which is what my clients average (some add 30% or more!), call me directly at 847-459-6322.