The best consumer electronics commercials have three things in common:
- They put forth simple, powerful visual demonstrations of their products.
- They feature happy people.
- And the pieces are backed by energizing music.
They do not discuss technical specifications, statistics, or complicated features. Rather they focus on how their products will improve your life. Because that’s really what consumers are looking for from technology, isn’t it?
You can read more about this topic — and see several examples of powerful commercials — on my recent blog article here.
|
These weekly thinking launch points are called “Minutes” because they will always be short enough to read in about 60 seconds.
|
Sign up to receive The Evangelist Marketing Minute newsletter for free.