Alex's voice comes through loud and clear and it's a smart, encouraging and confident voice that makes you believe you can get the results you want. I like that his "How to" chapters range from techniques that take mere seconds to those that take up to 15 minutes.

If you are into marketing, this is the book for you! Revenue growth is proactive work, you will need to work on it and make time for it, for you and your team — just one activity a day, 15 minutes a day to start. From this book you will realize to: Focus on your value, and the revenue will follow.

The Revenue Growth Habit is an enormously useful book. It focuses both on the mindset necessary to grow your revenues as well as the tactical approaches that you can deploy every day to grow your revenues. The suggestions are very easy to implement.

Here's why this is the best marketing book I've ever read -- it's not gimmicky junk. His insight will only work if you take the time to make it work. It's up to you. If you don't make more money as a result of this book then it's entirely your fault.