Did you catch it?

Steve Jobs repeated it at least six times that I counted.

He said some variation of “We love our customers” over and over again.

Guess what’s going to be quoted over and over in tomorrow’s newspapers?

He drilled his most powerful, most important message to consumers again and again. And you can bet it’ll be picked up like crazy — because how often do you hear a CEO say that?

Another marketing lesson from the best marketer in the world.

Here are a couple of excerpts featuring the phrase, thanks to Gdgt.com, which provided great live coverage of the press conference today.

“In ending, I’d like to just give you a feel of what we care about, how we operate, and how we make decisions.

“We love our users. We try very hard to surprise and delight them. We work our asses off. And it’s great, and we have a blast doing it. And we make some pretty interesting products for them — Macs, iPhones, iPads, iPods, the Apple TV… we make some pretty great products.

“We love our users so much we’ve built 300 Apple retail stores for them — the best buying experience in the world, and the best ownership experience in the world. With Genius Bars that cost nothing to bring your products in and get advice. We had over 60m people through our stores last quarter.

So we do all this because we love our users. And when we fall short — which we do sometimes — we try harder. We pick ourselves up, we figure out what’s wrong, and we try harder. And when we succeed, they reward us by staying our users, and that makes it all worth it.”