…is an amazing marketing achievement by what used to be a search engine company.

Not that long ago, there were only two kinds of people: Windows people and Mac people.

Now, through surprisingly successful marketing and powerful functionality, Google has become a third kind of person.

You’re a Google person if you use Gmail, Google Docs, and / or an Android phone.

It’s impressive as hell.

My only question is: why do Google people come up just short of Evangelist status? Google people are generally satisfied users. Apple people are passionate fans. This could be a massive difference between the two companies, one that could determine the outcome of their competition in the years ahead.