In my experience with clients, particularly those in the consumer electronics business, the most successful marketing begins with a series of mindset shifts. The most important one is this:
You’re not a product manufacturer or service provider, but rather, you’re in the life improvement business. The sooner you begin thinking this way, the sooner your marketing will reflect that outlook — which is precisely when your marketing will become far more powerful. Shift your mindset and revolutionize your marketing.
There’s an entire chapter on shifting your mindset in the right direction, along several continuua, in my new book, Evangelist Marketing.
I am a marketing consultant with clients that include TiVo, Logitech, T-Mobile, Sprint, Yelp! and ZAGG. My new book, Evangelist Marketing, was published last month, and is 288 pages on topics like this one. My Web site details my work.
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason.