There’s a section in my new book called Results Stories. They are the extremely powerful — but wildly underused — stories of your happy customers. They are the stories of how your product or service has improved the lives of real people. Results stories relate your life-improvement value in the words of thrilled customers, which is the most powerful and relevant marketing messaging you can possibly have. These are testimonials on steroids.
One you develop develop these stories, here are the places you can use them to great effect:
- Your Web site
- Your press releases
- Your product package
- Your proposals
- Your investor meetings / communications
- Your product / service manual
So, what are you doing to collect, communicate and leverage your results stories?
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I help clients dramatically increase sales through powerful marketing. My clients include TiVo, Logitech, Sony and Pandigital. See my Web site for details about my work.