Most of the companies I consult to aren’t nearly aggressive enough in the volume of their communications. That is:

• Frequency: They don’t communicate directly with customers and prospects enough.
• Confidence: Most companies’ customers speak more positively of them than they speak of themselves.
• Quality: The message isn’t emotional, simple, or focused on the real life (or company) improvement they provide.

Therefore, I advise nearly everyone to turn up their volume.

Be more shameless.

Think bigger.

Simplify.

And, for goodness sake, turn up your volume. Nobody can turn that dial but you.

So, turn it.