Here are 10 questions to ask your customers to gather deep insights which you can turn into compelling, effective marketing language:
1. Who in your home uses our product?
2. Why do they use it? (Leave it open ended, just like that.)
3. What do you do with the product?
4. What features do you use most? Why?
5. Which features do you NOT use? Why?
6. What’s your favorite thing about owning this device?
7. What do you tell your family and friends about the device?
8. How does our product improve your life?
9. Describe our product using three descriptive words.
10. How does our product make you feel?
2. Why do they use it? (Leave it open ended, just like that.)
3. What do you do with the product?
4. What features do you use most? Why?
5. Which features do you NOT use? Why?
6. What’s your favorite thing about owning this device?
7. What do you tell your family and friends about the device?
8. How does our product improve your life?
9. Describe our product using three descriptive words.
10. How does our product make you feel?
Two Valuable Resources:
* This list comes from the article I wrote last week for The Harvard Business Review.You can read the article and the ensuing enlightening conversation here.
* I’ve launched a new Facebook page for my upcoming book, Evangelist Marketing. The book’s complete introduction is available for download there. There’s also a two-minute introductory video there for you to watch. The first 50 fans (three spots remaining at the time of this writing) will receive a thank you gift from mepersonally. The page is here — become a fan and download the intro as a PDF.
These pieces are called “Minutes” because they will always be short enough to read in about 60 seconds.
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