I’ve often been told that the concepts I detail here apply far beyond technology.

In the last year, I’ve been approached by — and have been working with — clients that do not only make technology.

And I’ve learned that you’re exactly right: the marketing issues that I explore here — consumer insights; a focus on lifestyle instead of features and specifications; simple language; relentless communication; relationships with the media instead of impersonal, blasted e-mails; emotion — apply to all businesses.

So I will start to expand this blog’s focus beyond technology. I’m going wider.

And I will also begin digging into the topic of Thinking Big, which I see coming up again and again among my clients.