The Blackberry Torch came out yesterday, and one Gartner analyst gave Bloomburg Businessweek this annoying piece of analysis:
“But it doesn’t have the look and feel of an Android or Apple operating system and I’m not sure it will achieve the goal of taking volume away from them.”
My somewhat agitated response:
- Of course it doesn’t have the look and feel of an iPhone or Android device. It’s a Blackberry and people will buy it because it’s a Blackberry, not one of the other two phones.
- Being a Blackberry is pretty good for business. See RIM’s last 10 years of financial results.
- RIM doesn’t need to take volume away from Apple and the Android makers because it outsells them both by a healthy margin! What it needs is to make Blackberry users feel like they’re not missing anything by remaining Blackberry users.
- Rim also needs to make consumers excited about its devices. More on this in the short video below: