by Alex Goldfayn | May 13, 2013 | 20 Videos in 20 Days, Do You Think You Can, Or Think You Can't?, Videos
Marketing is no place for modesty. Be bold. Be loud. Don’t hesitate. It’s your responsibility to inform your market how you can help them. Do this proudly!
by Alex Goldfayn | May 12, 2013 | 20 Videos in 20 Days, Testimonials, Videos
Let me hear my peers explaining what’s great about you!
by Alex Goldfayn | May 11, 2013 | 20 Videos in 20 Days, Communications Is The Key To Selling More, Videos
Welcome to the sixth installment! If you are not communicating with your market, somebody else well. Better that it’s you!
by Alex Goldfayn | May 10, 2013 | 20 Videos in 20 Days, Language For Sales Growth, Videos
Instead of telling me, tell me about your best customers. How are they better off? What value did you add? Make me feel like your buyers are people like me.
by Alex Goldfayn | May 9, 2013 | 20 Videos in 20 Days, Focus On Your Value, Videos
So many companies with good products or services fall into the trap of describing their process, approach, system, technique, or specifications. Instead, talk about the results your work provides your customers. How are they better off when they’re done...
by Alex Goldfayn | May 8, 2013 | 20 Videos in 20 Days, Testimonials, Videos
There is nothing you can say that is relevant, resonant, or compelling as what your customers say about you. Uncover your best language by talking with your customers.
