by Alex Goldfayn | Sep 3, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
One behavior separates my most successful clients from the pack — and this applies to the publicly traded and the startups alike: Action. My most successful clients simply take more action. They have an action habit. They execute. They think big, plan...
by Alex Goldfayn | Aug 27, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Here are the three characteristics that my projects most often result in. It’s no accident that these three elements lead to a rapid increase in marketing success and new revenue for my clients (from small companies to mid-markets to publicly traded...
by Alex Goldfayn | Aug 20, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
One of my 11 major rules for powerful marketing is that your language needs to be shameless. Your communication must be bold. The way you speak about your products or services needs to be confident, aggressive and strong. The opposite of this is typical marketing:...
by Alex Goldfayn | Aug 13, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Here’s my simple rule for effective marketing: The first 80 percent of your message should be about your value: that is, how your product or service improves people’s lives or work. It should focus on lifestyle, emotion, business improvement and results....
by Alex Goldfayn | Aug 6, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Your most powerful marketing language comes from your customers. You want to know what theywant from your kind of product and service, how they use your product or service, how they thinkabout you, and how they talk about you. If you don’t know these details,...
by Alex Goldfayn | Jul 30, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
An evangelist is a passionate, loyal, highly communicative customer who tells friends and family how wonderful you are. They spend money with you freely and encourage their network to do the same. An evangelist is forgiving of mistakes, assumes you have their best...
