by Alex Goldfayn | Aug 1, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Google+, the new social network, is experiencing falling traffic because 500 million of us already have a social media home called Facebook. It’s where our connections, relationships, photos and comments are. Google+ is asking us to invest in moving homes...
by Alex Goldfayn | Jul 30, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
An evangelist is a passionate, loyal, highly communicative customer who tells friends and family how wonderful you are. They spend money with you freely and encourage their network to do the same. An evangelist is forgiving of mistakes, assumes you have their best...
by Alex Goldfayn | Jul 23, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Last year, Cisco acquired one of the most popular products on the planet, the Flip digital camcorder for $590 million and promptly killed the product. In 2010, HP bought Palm for $1.2 billion and pulled the plug on it. Last year, RIM released the Playbook tablet and...
by Alex Goldfayn | Jul 11, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
I’ve had quite a few discussions over the past week about the effectiveness of social media in marketing. My basic position is this: never make social media your main marketing investment. There are far too many companies pouring millions of dollars into social...
by Alex Goldfayn | Jul 9, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Here are nine questions you can ask yourself, your colleagues and your customers to quickly and dramatically improve your marketing: Questions to ask yourself: 1. Do I understand the emotional impact of my product or service on customers? 2. Am I communicating this...
by Alex Goldfayn | Jul 4, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Effort is putting in the work required to be successful. Perseverance is continuing to effort in the face of resistance (internal and external, personal and professional), obstacles, objections, noise, fear, the potential for failure, and your own history (baggage). ...
