by Alex Goldfayn | Jun 27, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
If you’re selling a product or service to customers, you’re in the marketing business. That’s because you need to execute on three elements to be successful: Your must have a life-improving product or service. You need powerful, simple...
by Alex Goldfayn | Jun 25, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
I was meeting with a top Motorola marketing executive last week, and he was telling me about the company’s “fan boys” and how important they were. I call these customers early adopters, and here’s my best possible advice about them: avoid them....
by Alex Goldfayn | Jun 20, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of the culture. This is wildly harmful: it breeds fear, over-thinking and delays action. The opposite of thinking defensively is thinking...
by Alex Goldfayn | Jun 18, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Two points on Social Media this week: 1. I’ve been doing a lot of thinking about what kinds of companies social media works best for. It seems to me that the younger and smaller a business or category is, the more effective social media can be. But the longer a...
by Alex Goldfayn | Jun 13, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Has there ever been a professional sports team as hated as the Miami Heat? Everybody I know is thrilled they lost yesterday. LeBron James, the King, is despised nationally. In one year, he has gone from Michael Jordan, to “not even Scottie Pippen.”...
by Alex Goldfayn | Jun 6, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
In my work with clients, I’ve discovered that even within the biggest and best known brands, marketing and PR professionals are experiencing fear. You fear that your creative, original ideas won’t work, so you stick with the same old actions, which were proven not to...
