by Alex Goldfayn | Aug 6, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Your most powerful marketing language comes from your customers. You want to know what theywant from your kind of product and service, how they use your product or service, how they thinkabout you, and how they talk about you. If you don’t know these details,...
by Alex Goldfayn | Jul 25, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Here are 10 questions to ask your customers to gather deep insights which you can turn into compelling, effective marketing language: 1. Who in your home uses our product? 2. Why do they use it? (Leave it open ended, just like that.) 3. What do you do with the...
by Alex Goldfayn | Jul 16, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
One of the most important ingredients in good marketing is focus. From macro to micro, here are the components: Organizational Focus: The company knows what its strengths are develops them. It’s always easier to develop your strengths than try to overcome...
by Alex Goldfayn | Jul 2, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Good marketing need not take weeks or months. In fact, you can create powerful marketing results in 10 minutes per day. There is no reason every executive and mid-level person in your company couldn’t execute one of these marketing activities daily: Call...
by Alex Goldfayn | Jun 18, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Apple introduced its new Retina display Macbook Pro laptop last week, and it was prominently covered by nearly every news organization in America. A laptop, with nearly as much coverage as a new iPhone. How? Why? Here’s four key characteristics of Apple’s...
by Alex Goldfayn | Jun 11, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
I spent last week in Silicon Valley, as I do about once each month, meeting with clients. I spent time with some of the best-known brands in the world, as well as startups. Some observations: Most products and services are much better than the marketing that promotes...
