by Alex Goldfayn | May 28, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
I find that holidays and long weekends are wonderful times to assess plans and strategy, and today is ideal: we are five months into the calendar year, which means that there’s plenty of time to implement new techniques, and see the results. Consider: Are you...
by Alex Goldfayn | May 12, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
The problem with most social media “strategies,” and even most public relations approaches, is that they are platform activities being executed before the message has been perfected. Good marketing is saying the right things from the right places. Most...
by Alex Goldfayn | Apr 30, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
The week after the iPad 2 came out, one customer had to make a return after waiting in line all night. There was a yellow sticky on the returned iPad that said, simply, “Wife said no.” News of this return got to Apple’s executives, and a short...
by Alex Goldfayn | Apr 23, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
There’s a section in my new book called Results Stories. They are the extremely powerful — but wildly underused — stories of your happy customers. They are the stories of how your product or service has improved the lives of real people. Results...
by Alex Goldfayn | Apr 16, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
You are in the life-improvement business. You are not in the technology business. You do not make speakers or headphones, you bring the joy of music into people’s hearts. You are not in the computer, Internet, television, credit card, or auto business. Instead,...
by Alex Goldfayn | Apr 9, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
The best marketing comes from companies that are on offense. These companies — Apple, Amazon, and Netflix, for example — are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most...
