by Alex Goldfayn | Apr 2, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
It’s the start of a new quarter for most of us, and much of the world has been setting record high temperatures. New beginnings are in the air, so let’s take this moment to revisit how you present your products and your company to the world: Is your...
by Alex Goldfayn | Mar 26, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Good lists of current and prospective customers are one of the differentiating variables between success and failure in our business. I’m always struck when large companies spend millions on broadcast advertising, but have not spent a few thousand dollars...
by Alex Goldfayn | Mar 19, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
I work with companies from startups to the Fortune 500s — in fact, at the moment, I have active projects going with several in each of these two categories. Here’s a consistent truth that I find in with nearly every consumer electronics company I’m...
by Alex Goldfayn | Mar 19, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
The Wall Street Journal reported last week that the top 100 retailers sent an average of 177 emails to customers each in 2011. Some, like Nieman Marcus, sent more than 500 emails last year! You don’t need to send hundreds of emails per year, but you should be...
by Alex Goldfayn | Mar 5, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
Ninety percent of all consumer electronics products and services are perceived ascommodities. These products are seen as being nearly identical to the products they compete with. These are nearly all HDTVs, all computers but Apple’s, all point-and-shoot digital...
by Alex Goldfayn | Feb 27, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
The most powerful messaging you can create comes from the words of your market. You have to spend time qualitatively interviewing your customers one-on-one — and the customers of your competition — to understanding what’s thrilling, compelling,...
