by Alex Goldfayn | Jan 9, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is a quick summary of the six mistakes: All the focus was on features (still, in 2012!), and not nearly enough attention was paid to lifestyle. Too much...
by Alex Goldfayn | Jan 2, 2012 | ARCHIVE-Evangelist Marketing Minute Newsletter
I can’t think of an industry that’s more prone to — and damaged by — unforced errors than consumer electronics. This business is hard and fickle enough without you voluntarily erecting hurdles for yourself. How could Verizon not anticipate the...
by Alex Goldfayn | Dec 26, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
The economy is improving. Consumer spending was up more than expected this holiday season. People are buying technology products and services. Things will continue to improve. Now is the time to innovate your marketing as aggressively as you’re innovating your...
by Alex Goldfayn | Dec 19, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Common sense isn’t so common in consumer technology. The year in review: The bigget book publishers decided together to raise prices on e-books, which, ridiculously, dramatically reduces their profits on each book, angers retailers AND consumers, and has drawn a...
by Alex Goldfayn | Dec 12, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Instead of a lesson today, I would like to thank you. For reading. For writing back. For your kind words throughout the year. And for your business. In that spirit, last week, I offered you access to the full year of my new 2012 teleconference series at a greatly...
by Alex Goldfayn | Dec 5, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Let’s look at the lessons from Research in Motion’s recent struggles: RIM didn’t build on its strengths. People came to RIM for smart phones, but the company basically stopped developing them In order to concentrate on developing its disastrous Playbook tablet. In...
