by Alex Goldfayn | Nov 28, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
The best consumer electronics commercials have three things in common: They put forth simple, powerful visual demonstrations of their products. They feature happy people. And the pieces are backed by energizing music. They do not discuss technical specifications,...
by Alex Goldfayn | Nov 21, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
f you’re in marketing or public relations, you’re in the relationship business. So, here are five actions and practices that build relationships with customers: Releasing product updates with actual, significant new value. (As opposed to a constant stream...
by Alex Goldfayn | Nov 14, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Amazon’s widely anticipated Android-based reader / tablet, the Kindle Fire, launches this week, and it’s already receiving great reviews. There’s a ton of media and consumer energy behind it, and there’s no question it’ll sell...
by Alex Goldfayn | Nov 7, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
My book, Evangelist Marketing, comes out in seven weeks. It’s about how to powerfully and successfully market consumer electronics. About a year went by between the time that I wrote it to the time we completed final edits. This is about 17 years in tech time,...
by Alex Goldfayn | Oct 31, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Mona Simpson’s stunning and gorgeous eulogy in the New York Times for her brother, Steve Jobs, talked about his “capacity for wonderment.” Even in his dying days — even in his last words! — Jobs’s wonder and curiosity were among his...
by Alex Goldfayn | Oct 24, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
We know what to do. The process isn’t a secret. The path is usually proven and well-worn. If we don’t know what to do, we can learn — from colleagues, supervisors, mentors, or a book. The key question is: do you want it badly enough to put in the...
