by Alex Goldfayn | Oct 17, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
I’ve devoted a large section to product names in my upcoming book, Evangelist Marketing, but I still can’t understand why so many technology companies commit marketing suicide with a horrible device name. If your product name has multiple words, or you...
by Alex Goldfayn | Oct 10, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
It’s impossible to overstate the magnitute of the loss of Steve Jobs. If you need proof, drive to any Apple store in America and you’ll see people mourning as though a president has passed. I’ve been thinking and writing about what made Jobs so...
by Alex Goldfayn | Oct 3, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Customer passion drives stock price. Some people disagree with this on instinct (No! Profits drive share price!), but let’s think about it: What drives profits? Sales. And what drives sales? Passionate customers. And, finally, what creates passionate customers?...
by Alex Goldfayn | Sep 26, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
Don’t assume people can’t live without you. When Netflix raised its prices by 60 percent for many customers this summer, the assumption must have included “people need us, they’ll pay.” The company learned recently that about 1 million...
by Alex Goldfayn | Sep 19, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
I’m a big football fan, and a recent Chicago Tribune article on my Bears (of all things!) focused on how many on the team are playing on one-year contracts. They have to play like there’s no tomorrow, because if they don’t convince somebody to sign a...
by Alex Goldfayn | Sep 12, 2011 | ARCHIVE-Evangelist Marketing Minute Newsletter
It’s 9/12, and I’m thinking about perseverance, which is the answer to many problems in business, work and life. The simple act of continuing forth in the face of obstacles, resistance and doubt (external and internal), is often enough to overcome nearly...
