by Alex Goldfayn | Jul 23, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Last year, Cisco acquired one of the most popular products on the planet, the Flip digital camcorder for $590 million and promptly killed the product. In 2010, HP bought Palm for $1.2 billion and pulled the plug on it. Last year, RIM released the Playbook tablet and...
by Alex Goldfayn | Jul 16, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
One of the most important ingredients in good marketing is focus. From macro to micro, here are the components: Organizational Focus: The company knows what its strengths are develops them. It’s always easier to develop your strengths than try to overcome...
by Alex Goldfayn | Jul 9, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Here are nine questions you can ask yourself, your colleagues and your customers to quickly and dramatically improve your marketing: Questions to ask yourself: 1. Do I understand the emotional impact of my product or service on customers? 2. Am I communicating this...
by Alex Goldfayn | Jul 2, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Good marketing need not take weeks or months. In fact, you can create powerful marketing results in 10 minutes per day. There is no reason every executive and mid-level person in your company couldn’t execute one of these marketing activities daily: Call one...
by Alex Goldfayn | Jun 25, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I was meeting with a top Motorola marketing executive last week, and he was telling me about the company’s “fan boys” and how important they were. I call these customers early adopters, and here’s my best possible advice about them: avoid them....
by Alex Goldfayn | Jun 18, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Apple introduced its new Retina display Macbook Pro laptop last week, and it was prominently covered by nearly every news organization in America. A laptop, with nearly as much coverage as a new iPhone. How? Why? Here’s four key characteristics of Apple’s...
