by Alex Goldfayn | Jun 11, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I spent last week in Silicon Valley, as I do about once each month, meeting with clients. I spent time with some of the best-known brands in the world, as well as startups. Some observations: Most products and services are much better than the marketing that promotes...
by Alex Goldfayn | Jun 4, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
A lot of small companies have been contacting me for help lately, many of them start-ups. Nearly every one is venture funded, or seeking it. I met with a start-up CEO the other day, and he asked me the perfect question: “Do you think we should seek...
by Alex Goldfayn | May 28, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I find that holidays and long weekends are wonderful times to assess plans and strategy, and today is ideal: we are five months into the calendar year, which means that there’s plenty of time to implement new techniques, and see the results. Consider: Are you...
by Alex Goldfayn | May 21, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The problem with most social media “strategies,” and even most public relations approaches, is that they are platform activities being executed before the message has been perfected. Good marketing is saying the right things from the right places. Most...
by Alex Goldfayn | May 14, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Consider these stock prices: Apple in 2000: $23 | Today: $566 Amazon in 2000: $30 | Today: $228 Microsoft in 2000: $58 | Today: $31 Netflix in July 2011: $295 | Today: $77 What lesson do these numbers teach? That consumer excitement — which we create...
by Alex Goldfayn | May 7, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
This Week’s Launching Point: AT&T’s CEO had this to say at a conference last week, and it was published widely on the Internet. “You lie awake at night worrying about what is that which will disrupt your business model. Apple iMessage is a classic example....
