by Alex Goldfayn | Apr 30, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The week after the iPad 2 came out, one customer had to make a return after waiting in line all night. There was a yellow sticky on the returned iPad that said, simply, “Wife said no.” News of this return got to Apple’s executives, and a short time...
by Alex Goldfayn | Apr 23, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
There’s a section in my new book called Results Stories. They are the extremely powerful — but wildly underused — stories of your happy customers. They are the stories of how your product or service has improved the lives of real people. Results...
by Alex Goldfayn | Apr 16, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The best marketing comes from companies that are on offense. These companies — Apple, Amazon, and Netflix, for example — are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most...
by Alex Goldfayn | Apr 9, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The best marketing comes from companies that are on offense. These companies — Apple, Amazon, and Netflix, for example — are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most...
by Alex Goldfayn | Apr 2, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
It’s the start of a new quarter for most of us, and much of the world has been setting record high temperatures. New beginnings are in the air, so let’s take this moment to revisit how you present your products and your company to the world: Is your...
by Alex Goldfayn | Mar 26, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Good lists of current and prospective customers are one of the...
