by Alex Goldfayn | Mar 19, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The Wall Street Journal reported last week that the top 100 retailers sent an average of 177 emails to customers each in 2011. Some, like Nieman Marcus, sent more than 500 emails last year! You don’t need to send hundreds of emails per year, but you should be...
by Alex Goldfayn | Mar 12, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I work with companies from startups to the Fortune 500s — in fact, at the moment, I have active projects going with several in each of these two categories. Here’s a consistent truth that I find in with nearly every consumer electronics company I’m...
by Alex Goldfayn | Mar 5, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Ninety percent of all consumer electronics products and services are perceived ascommodities. These products are seen as being nearly identical to the products they compete with. These are nearly all HDTVs, all computers but Apple’s, all point-and-shoot digital...
by Alex Goldfayn | Feb 27, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
The most powerful messaging you can create comes from the words of your market. You have to spend time qualitatively interviewing your customers one-on-one — and the customers of your competition — to understanding what’s thrilling, compelling,...
by Alex Goldfayn | Feb 20, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
In my experience with clients, particularly those in the consumer electronics business, the most successful marketing begins with a series of mindset shifts. The most important one is this: You’re not a product manufacturer or service provider, but rather,...
by Alex Goldfayn | Feb 13, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Building on strengths is far more effective than trying to correct weaknesses. This is true for companies (especially those in consumer electronics) and individuals. I’m constantly telling clients that when you focus on weaknesses you inevitably divert...
