by Alex Goldfayn | Feb 6, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Many smaller companies conquer early adopters and die. Similarly, many large companies introduce a new product and kill it by having success with highly technical early adopters. Why? Because when early adopters are your target, your company masters language,...
by Alex Goldfayn | Jan 30, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Let’s look at what the most successful current consumer electronics products — the iPad, iPhone and Kindle — have in common. I call them singular products (which are one percent of all consumer electronics) as opposed to special products (nine...
by Alex Goldfayn | Jan 23, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
This is discussed in my latest Harvard Business Review piece from last week about three major public relations mistakes that most companies make, and in even more detail in my new book, Evangelist Marketing . The most certain path I know to getting media...
by Alex Goldfayn | Jan 16, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is the complete text of the piece. You can read the comments over at HBR.org here. Six Marketing Mistakes at CES 2012 I’ve spent the week in Las Vegas at...
by Alex Goldfayn | Jan 9, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
On Friday I wrote a piece for the Harvard Business Review called Six Marketing Mistakes at CES 2012. Here is a quick summary of the six mistakes: All the focus was on features (still, in 2012!), and not nearly enough attention was paid to lifestyle. Too much...
by Alex Goldfayn | Jan 2, 2012 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I can’t think of an industry that’s more prone to — and damaged by — unforced errors than consumer electronics. This business is hard and fickle enough without you voluntarily erecting hurdles for yourself. How could Verizon not anticipate the...
