by Alex Goldfayn | Nov 14, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Amazon’s widely anticipated Android-based reader / tablet, the Kindle Fire, launches this week, and it’s already receiving great reviews. There’s a ton of media and consumer energy behind it, and there’s no question it’ll sell...
by Alex Goldfayn | Oct 31, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Mona Simpson’s stunning and gorgeous eulogy in the New York Times for her brother, Steve Jobs, talked about his “capacity for wonderment.” Even in his dying days — even in his last words! — Jobs’s wonder and curiosity were among his...
by Alex Goldfayn | Oct 24, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
We know what to do. The process isn’t a secret. The path is usually proven and well-worn. If we don’t know what to do, we can learn — from colleagues, supervisors, mentors, or a book. The key question is: do you want it badly enough to put in the...
by Alex Goldfayn | Oct 17, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I’ve devoted a large section to product names in my upcoming book, Evangelist Marketing, but I still can’t understand why so many technology companies commit marketing suicide with a horrible device name. If your product name has multiple words, or you...
by Alex Goldfayn | Oct 10, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
It’s impossible to overstate the magnitute of the loss of Steve Jobs. If you need proof, drive to any Apple store in America and you’ll see people mourning as though a president has passed. I’ve been thinking and writing about what made Jobs so...
by Alex Goldfayn | Oct 3, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Customer passion drives stock price. Some people disagree with this on instinct (No! Profits drive share price!), but let’s think about it: What drives profits? Sales. And what drives sales? Passionate customers. And, finally, what creates passionate customers?...
