by Alex Goldfayn | Sep 26, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Don’t assume people can’t live without you. When Netflix raised its prices by 60 percent for many customers this summer, the assumption must have included “people need us, they’ll pay.” The company learned recently that about 1 million...
by Alex Goldfayn | Sep 19, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I’m a big football fan, and a recent Chicago Tribune article on my Bears (of all things!) focused on how many on the team are playing on one-year contracts. They have to play like there’s no tomorrow, because if they don’t convince somebody to sign a...
by Alex Goldfayn | Sep 12, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
It’s 9/12, and I’m thinking about perseverance, which is the answer to many problems in business, work and life. The simple act of continuing forth in the face of obstacles, resistance and doubt (external and internal), is often enough to overcome nearly...
by Alex Goldfayn | Sep 5, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Marketing success begins with a mindset shift. So, instead of focusing on your product or service, focus on your how it will help your customer. Instead of detailing technical specifications to the media, talk about how your company improves the lives of their...
by Alex Goldfayn | Aug 29, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Five lessons for marketing and public relations executives from the work of Steve Jobs: Hone your instinct (part one): You must be able to know with certitude whether a new product or service will succeed in a big way among your customer base — moments after...
by Alex Goldfayn | Aug 22, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Hewlett Packard shocked the industry by dumping its Touchpad tablet just weeks after its touted launch. Why did the company get out of tablets? One reason is probably that HP’s tablet was very much like many other Android tablets. It wasn’t perfecting the...
