by Alex Goldfayn | Sep 25, 2012 | Consumer Perceptions, The Best Marketer In The World
In a 15-year-career around technology, business and marketing I’ve written thousands of articles, but I’ve never written a complaint piece based on personal experience. This is the first. My two-month-old $3,000 MacBook Pro Retina notebook has been...
by Alex Goldfayn | Nov 11, 2010 | Consumer Perceptions
That’s what people want to feel about your product. This is not a thought. It’s not a statement. It’s a feeling. If your product is really great — truly outstanding; iPhone/iPad/Kindle/Netflix great — and if your marketing is excellent...
by Alex Goldfayn | Nov 3, 2010 | Consumer Perceptions
Yesterday I wrote about the huge challenge in consumer electronics that other industries do not face: your market — consumers — views your products as commodities. They see your products as interchangeable. They don’t see a difference between a...
by Alex Goldfayn | Nov 2, 2010 | Consumer Perceptions
The consumer electronics industry faces a problem that’s far more extreme than in other industries: People perceive your products, which are mostly excellent, as commodities. To most consumers, most HDTVs are interchangeable. The picture is great on all of them....
by Alex Goldfayn | Aug 24, 2010 | Consumer Perceptions, Defining Posts
The way I see it, there are types of product categories in consumer electronics: Kingless Categories Categories with Kings Mature Categories Definition of Category King: The undisputed leader of a product category, with a huge market share advantage over the next...
by Alex Goldfayn | Aug 23, 2010 | Consumer Perceptions
Among tablet computers, Apple’s iPad owns nearly 100 percent market share. But The iPhone Blog, among others today, writes that JT Wang, the chairman of computer maker Acer, thinks that this share will drop to 20 to 30 percent. The chairman is talking about...
