by Alex Goldfayn | Jan 10, 2012 | From Evangelist Marketing
My new book, Evangelist Marketing, had its official launch yesterday at the Pepcom trade show at CES in Las Vegas. It’s the first book ever to be at Pepcom, and I was proud to exhibit next to the likes of clients like Logitech, TiVo, Nokia and Pandigital....
by Alex Goldfayn | Jan 7, 2012 | From Evangelist Marketing, Videos
A short video discussing how to name consumer products. This material is covered in my new book, Evangelist Marketing. Evangelist Marketing is available on Amazon.com here. The Facebook page for Evangelist Marketing is here. The Evangelist Marketing book Web site is...
by Alex Goldfayn | Jan 3, 2012 | From Evangelist Marketing
A book launch is the culmination of about two years of work, and I am particularly proud of THIS book, Evangelist Marketing. It launched officially today. Here is a collection of EVANGELIST MARKETING resources you can take advantage of: The Amazon page for Evangelist...
by Alex Goldfayn | Jan 2, 2012 | From Evangelist Marketing
This is an infographic that details the major steps involved in attaining mainstream consumer evangelists. This is, essentially, a visual summary of the process I lay out in my new book, Evangelist Marketing. Evangelist Marketing Launched January 3, 2012! Buy it on...
by Alex Goldfayn | Dec 29, 2011 | From Evangelist Marketing
From page 56 of my new book, Evangelist Marketing: Your language is the single most important component of marketing to consumers. It is the rate-determining step to the sales success of your devices. The language you use to describe your products is infinitely more...
by Alex Goldfayn | Dec 28, 2011 | From Evangelist Marketing
From page 220 in my new book Evangelist Marketing: Ironically, words don’t help much on packaging. They crowd out the device. They fire information at the prospective customer. They confuse because, when there are words, they tend to be too technical. Obviously, you...
