by Alex Goldfayn | Nov 6, 2010 | Product Names
One of the most read pieces on this blog is this one, about how terrible product names kill good devices. The PR firm Stage Two discusses it this week here, as well as a piece on CNet about a horrifically named iPhone speaker dock from Sony. Here’s the bottom...
by Alex Goldfayn | Jun 21, 2010 | Product Names, Videos
Here’s the very first edition of The Technology Tailor Marketing Minute video. It’s a weekly short-video series to be delivered by email on Tuesdays. You’ll be able to sign up to receive these on my Web site starting tomorrow. Sneak peak for my blog...
