by Alex Goldfayn | Jan 5, 2011 | Public Relations Kills Good Products
I attended yesterday’s CES Unveiled event for media last night. The usual, systematic mistakes were in on full display: Far more PR people staffed tables than executives. I can’t tell you how many people told me some version of “Oh, he’s not...
by Alex Goldfayn | Sep 22, 2010 | Public Relations Kills Good Products
I’ve received some fascinating feedback on my posts about having company executives pitch the media directly. In particular, see the thoughtful comments on this post. I agree with some of the excellent things that were written. But here’s a big problem...
by Alex Goldfayn | Sep 16, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
This piece is another installment in my September PR Master Class series. Building on yesterday’s post on having your executives pitch the media instead of 20-something PR kids… If your executives pitched the media: The media would be impressed. The media...
by Alex Goldfayn | Sep 15, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
Continuing my September PR Master Class series… Nearly all companies have the wrong people reaching out to the media. Too many firms fill their PR departments with young, unsophisticated just-out-of-school kids (I call them VYPRAs — Very Young PR Adults)....
by Alex Goldfayn | Sep 9, 2010 | Public Relations Kills Good Products
In technology everything starts with the engineers. Because they created the product, they’re the ones teaching the rest of the company — including marketing and public relations departments — about how to talk about it. This happens informally,...
by Alex Goldfayn | Sep 8, 2010 | Public Relations Kills Good Products
Perhaps the problem isn’t the press release. Perhaps it’s the people writing them? Or maybe it’s the people blasting them out to beleaguered journalists? Or maybe it’s not the press release or the people. Maybe it’s the system inside your...
