by Alex Goldfayn | Sep 7, 2010 | Public Relations Kills Good Products, Shifting Your Mindset
The fifth in my September PR Master Class: Technology companies have entire departments — not to mention hired-gun agencies — charged with spraying bad press releases onto the media. A lot of money is paid (not made) by firing off bad press releases. So...
by Alex Goldfayn | Sep 4, 2010 | Powerful Language, Public Relations Kills Good Products
The fourth in my September PR Master Class Series. Yesterday I introduced the concept of Results Stories. Instead of pitching, tell the media about your products’ results stories. That is: How does it improve people’s lives. Real users. Real stories. How...
by Alex Goldfayn | Sep 3, 2010 | Powerful Language, Public Relations Kills Good Products, Shifting Your Mindset
Never pitch the product. If you’re trying to get your product or service in front of journalists in the form of a press release, one of the most powerful things you can do is not talk about the product. “Come again?” (That’s you’re part in the conversation.) Don’t...
by Alex Goldfayn | Sep 2, 2010 | Public Relations Kills Good Products
Most press releases are terrible, even though professionals write them! Please reread and think for a moment about that sentence, because it’s a stunner. Companies who make excellent products hire presumably trained experts to publicly relate to the media, who can...
by Alex Goldfayn | Sep 1, 2010 | Public Relations Kills Good Products
New month, new focus: press releases. Imagine you’re a journalist. Imagine you’re in the newspaper industry. You’re constantly thinking about your job security — and about the fact that you’re trained to work in a dying business. You’re under never-ending...
