by Alex Goldfayn | Feb 21, 2011 | Shifting Your Mindset
I have three clients in the consumer electronics space right now that are differentiating themselves to death. These companies have focused their marketing on smaller, peripheral features which differentiate them from the competition. So that instead of focusing their...
by Alex Goldfayn | Dec 9, 2010 | Shifting Your Mindset
Social media is not the place to market to mainstream consumers. Social media IS a place to connect informally and loosely with distant family or acquaintances you’d rather not call or email. People are not receptive to marketing messages on Facebook, just as...
by Alex Goldfayn | Nov 19, 2010 | Shifting Your Mindset
The most successful products — say, the iPhone, iPad, and Amazon Kindle — have three types of people working together seamlessly: executives with a vision of what the final consumer experience will feel like; engineers that can execute on that vision, and...
by Alex Goldfayn | Oct 26, 2010 | Shifting Your Mindset
In your mind, what kind of technology company are you running / working for / working with? Is it a product manufacturer? If so, you’re focused on features, technical specifications, and hardware. Your marketing and communications are focused around your...
by Alex Goldfayn | Oct 21, 2010 | Shifting Your Mindset
Take a closer at the results Apple released this week. They’re very significant: Mac computers sold: 3.89 million iPhones sold: 14.1 million iPads sold? 4.19 million Which means Apple non-computers outsold Apple computers by nearly fivefold. Almost five times as...
by Alex Goldfayn | Sep 28, 2010 | Shifting Your Mindset
The tech industry focuses on specs out of habit. Even today. Still today. What if you shift your focus to value? What’s the value of your high tech product or service to customers? How will it improve their lives? How will it make something easier for them? The...
