by Alex Goldfayn | Sep 21, 2012 | Social Media
Buried on page B6 of today’s Wall Street Journal is a small story about Facebook beginning to charge marketers for posts that include offers to their fans. The minimum price will be $5. I’ve often wondered if people — consumers — would use Facebook if there was a...
by Alex Goldfayn | Sep 11, 2012 | Social Media
An excerpt from my recent Mashable column: Companies are no longer perfecting what they are saying before blasting it via social media. The best way to develop powerful language is to understand the emotion that makes your customers act. (Logic makes your customers...
by Alex Goldfayn | Jul 31, 2012 | Social Media
Social media is merely one of many, many platforms. It’s overused, over-invested in, and over-saturated by brands. More effective platforms, which I advise clients to invest in before social media include: Good, relationship-based public relations. Relationship...
by Alex Goldfayn | Aug 1, 2011 | Social Media
Let’s examine the correlation between success and social media presence for big companies. Is it possible to be a successful marketer without relying on social media? Business contact list company Netprospex recently released a report on social media which...
by Alex Goldfayn | Jul 28, 2011 | Social Media
Various outlets have reported that Google+ traffic fell by 3 percent last week compared to the week prior. Average time spent there was down by 10 percent. Here’s why this is happening: More than 500 million people already have a social media home, and...
