by Alex Goldfayn | Sep 25, 2012 | Consumer Perceptions, The Best Marketer In The World
In a 15-year-career around technology, business and marketing I’ve written thousands of articles, but I’ve never written a complaint piece based on personal experience. This is the first. My two-month-old $3,000 MacBook Pro Retina notebook has been...
by Alex Goldfayn | Oct 14, 2011 | The Best Marketer In The World
What made Steve Jobs legendary? I think it’s a combination of these traits: Unparalleled Instinct: Nobody knew what would succeed with consumers as accurately as Jobs. While every other consumer electronics company needs to talk to consumers more, Apple...
by Alex Goldfayn | Oct 7, 2011 | The Best Marketer In The World
Google CEO Eric Schmidt provided a moving tribute about Steve Jobs to Businessweek. Most touching is this lovely thing Jobs had to say about his children — this is Schmidt talking about Jobs: Steve and I were talking about children one time, and he said the...
by Alex Goldfayn | Oct 7, 2011 | The Best Marketer In The World
Courtesy of the New York Times, here’s how Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art, described how Steve Jobs looked at a product’s design: “He had an exceptional eye for design, and not just an eye, but an...
by Alex Goldfayn | Oct 6, 2011 | The Best Marketer In The World
I never met Steve Jobs, but I mourn him. I mourn him because he changed my life and he changed the world. I mourn him because in my work with executives in the consumer electronics industry, when I am hired to help with marketing, I am basically teaching people how to...
by Alex Goldfayn | Aug 30, 2010 | The Best Marketer In The World, Videos
This old video of Steve Jobs talking marketing has been making the rounds online over the last few days. It’s vintage Jobs, introducing Apple’s 1997 Think Different marketing campaign. Watch the best marketer in the world do his...
