by Alex Goldfayn | Apr 6, 2012 | Thinking Big
A lot of people focus on a lot of things. They go wide, covering a variety of topics and specializations on the relative surface. When you go wide, you volunteer away your opportunity to specialize. To focus. To master an area. To become known for something. If...
by Alex Goldfayn | Aug 2, 2011 | Thinking Big
I’ve been focusing a lot of my large clients on thinking bigger lately. Too many big firms — and small ones, for that matter — think defensively on instinct. Defensive thinking is small thinking, which does the following to companies: Stifles...
