by Alex Goldfayn | Aug 15, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Last week, I gave you five actions that would improve your marketing immediately. This week, we focus on your public relations: Stop sending press releases today. They don’t help you. Rather, most press releases reflect poorly on the companies, PR agencies, and...
by Alex Goldfayn | Aug 1, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Google+, the new social network, is experiencing falling traffic because 500 million of us already have a social media home called Facebook. It’s where our connections, relationships, photos and comments are. Google+ is asking us to invest in moving homes...
by Alex Goldfayn | Jul 25, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Here are 10 questions to ask your customers to gather deep insights which you can turn into compelling, effective marketing language: 1. Who in your home uses our product? 2. Why do they use it? (Leave it open ended, just like that.) 3. What do you do with the...
by Alex Goldfayn | Jul 18, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Two points on Social Media this week: 1. I’ve been doing a lot of thinking about what kinds of companies social media works best for. It seems to me that the younger and smaller a business or category is, the more effective social media can be. But the longer a...
by Alex Goldfayn | Jul 11, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I’ve had quite a few discussions over the past week about the effectiveness of social media in marketing. My basic position is this: never make social media your main marketing investment. There are far too many companies pouring millions of dollars into social...
by Alex Goldfayn | Jul 7, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
My book, Evangelist Marketing, comes out in seven weeks. It’s about how to powerfully and successfully market consumer electronics. About a year went by between the time that I wrote it to the time we completed final edits. This is about 17 years in tech time,...
