by Alex Goldfayn | Jul 4, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Effort is putting in the work required to be successful. Perseverance is continuing to effort in the face of resistance (internal and external, personal and professional), obstacles, objections, noise, fear, the potential for failure, and your own history (baggage)....
by Alex Goldfayn | Jun 27, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
If you’re selling a product or service to customers, you’re in the marketing business. That’s because you need to execute on three elements to be successful: Your must have a life-improving product or service. You need powerful, simple language. ...
by Alex Goldfayn | Jun 20, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of the culture. This is wildly harmful: it breeds fear, over-thinking and delays action. The opposite of thinking defensively is thinking...
by Alex Goldfayn | Jun 13, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
Has there ever been a professional sports team as hated as the Miami Heat? Everybody I know is thrilled they lost yesterday. LeBron James, the King, is despised nationally. In one year, he has gone from Michael Jordan, to “not even Scottie Pippen.”...
by Alex Goldfayn | Jun 6, 2011 | ARCHIVE -- Evangelist Marketing Minute Newsletter
In my work with clients, I’ve discovered that even within the biggest and best known brands, marketing and PR professionals are experiencing fear. You fear that your creative, original ideas won’t work, so you stick with the same old actions, which were proven not to...
