Customer passion drives stock price. Some people disagree with this on instinct (No! Profits drive share price!), but let’s think about it: What drives profits? Sales. And what drives sales? Passionate customers. And, finally, what creates passionate customers? Powerful marketing. Evangelist Marketing.

It’s not an accident that the most successful company on the planet right now happens to have the most consumer evangelists. The more passionate your customers are, the more interest they create in the market, and the more the media and blogs cover you — which only serves to create more word of mouth, more customers, more sales, more profits, and the final result is the higher share price.

It all comes down to executing the marketing that creates the market passion.